Term Paper for mkt 421

 

I need the below paper in APA formatt word count of 1350 to include reference ORGINAL WORK by 17 Nov 13 by 8 PM EASTERN TIME

 

Using information from at least three different sources, prepare a -1,350-word paper in which you:

a. First, describe the elements of the marketing mix (product, place, price, and promotion) and how they fit together in targeting customers. This discussion is independent of part b. of the paper. Just defining each element is not sufficient. There must be a discussion of each. Do not include the organization from part b. in this discussion.

b. After you have thoroughly discussed the four Ps, select one organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of that one organization’s marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.

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