Sales and marketing assignment

Foundation Degree Business & Management (Year 1)

Sales and Marketing (New Code)

School of Business, Management and Professional

Semester 2

TITLE: Report

ASSESSMENT

Completion of this work will satisfy the following learning outcomes from module new code:

LO1    Describe key marketing principles and apply to a given organisation.        

LO2    Appraise the rationale of marketing decisions taken by a given organisation.

LO3    Assess the concepts of segmentation, targeting and positioning specific to a product or service.

TASK: Report

You have been asked to produce a formal report on an organisation of your choice looking at how marketing information is used to strategically plan and make business decisions. You will be required to choose a business to inform the basis of your research; this could be a case study, your own business or place of employment.

This report must include a description of key marketing principles and how these apply to your chosen organisation. (LO1)

You are required to appraise the rationale of marketing decisions taken by your chosen organisation. (LO2)

You will also need to assess the concepts of segmentation, targeting and positioning specific to a product or service offered by your chosen organisation. (LO3)

• You will need to include and reference at least 10 different sources including 3 academic text books, 1 academic journal to help provide supporting evidence for any assertions that you make within your presentation.

• Your report should be presented in a business professional format using the guidance on report writing within the course handbook. Your report should be no more than 3,000 words +or- 10%. All written work should be submitted online, through Turnitin. You must include both a reference list and bibliography.

The completion of your work will satisfy 75% of the assessment covering LO1, LO2, LO3, for the Principles of Marketing module.

Issue Date: 07/06/2021

Submission Date: 17/09/2021

Feedback Date: 15/10/2021

SKILLS DEVELOPMENT

The skills development opportunities identified in this assignment are

  • Practice interpersonal skills by engaging with others during the class and provide evidence of comprehension of the theoretical underpinning within a business context
  • Develop analytical skills by investigating case studies and examples of organisations that use market practice to underpin business examples
  • Demonstrate critical thinking, communication, IT and presentation skills
  • Communication skills, management skills, presenting skills and team work.
  • Academic writing skills to enhance professional presentation of research and report writing

MARKING CRITERIA

TaskIndicative ContentMarking
Report   Students to write a 3,000 word formal report.    Students will be able to clearly describe the key principles of marketing adopted by the chosen organisation.  You will demonstrate sound knowledge of the Marketing Mix and the application within an organisation whilst demonstrate the key links to the overall and marketing objectives. Students are also required to demonstrate an understanding of the extended Marketing Mix and how this relates to the service industry.   Students will demonstrate the importance marketing plays in the strategic planning for organisations creating an appraisal of the rationale of the current marketing decisions for the chosen organisation. This will be clearly linked to the wider organisation strategy and links with other functional areas.     Assessment of the concepts of segmentation, targeting and positioning specific to a product or service. Consider innovation in product and service design in meeting the needs of customers in line with your chosen organisation’s strategy. Explore service excellence and assess how organisations use a number of techniques to enhance their relationship and communication process to generate repeat customer purchases to enhance sales.     Attribution of higher grades are associate with: evidence of good research and judgements made supported by business theory within all written workevidence of wide reading around topics to support conclusions drawneffective use of the Harvard referencing format good use of spelling, grammar and punctuation throughout all written work  25                     25               25              
  75%


Undergraduate Generic Marking Criteria Foundation Degree Level 4

Level 4 (Certificate)ClassificationLevel 4 (Certificate)ClassificationLevel 4 (Certificate)Classification
90%-100% Exceptional work with presentation of a very high standard.  There is coherence of ideas and demonstration of a thorough knowledge and understanding.  Arguments are supported by wide reading with very effective use of source material and accurate referencing.Distinction*80%-89% Outstanding work with presentation of a very high standard.  There is coherence of ideas and demonstration of a thorough knowledge and understanding.  Arguments are supported by wide reading with effective use of source material and accurate referencing.Distinction*70%-79% Extremely good work with presentation of a high standard.  There is coherence of ideas and demonstration of thorough knowledge and understanding.  Arguments are supported by wide reading with appropriate use of source material and accurate referencing.Distinction*
60%-69% The work is well presented and coherently structured.  There is evidence of a sound knowledge and understanding of the issues with theory linked to practice where appropriate. Most material used has been referenced/acknowledged.Distinction50%-59% Presentation is acceptable but with some errors.  There is knowledge and understanding of issues under discussion and some evidence of the application of knowledge and ideas where appropriate.  Some use of relevant source material.Merit40%-49% Presentation is acceptable but attention to structure and style is required.  The content is relevant but largely descriptive.  There is evidence of a reasonable level of knowledge and understanding but there is limited use of source material to support the arguments, proposals or solutions.  Some links are made to practice where appropriate.Pass
30%-39% The work is poorly structured and presented.  Some material may be irrelevant.  Content is based largely on taught elements with very little evidence of reading around the topic and little or no reference to practice where appropriate.Fail20-29% The work is very poorly structured and presented.  Much material is irrelevant. Content is based almost entirely on taught elements with very little evidence of any purposeful reading around the topic.  No effective reference to practice where appropriate.  To obtain a mark of 20% the work must show evidence of a genuine attempt to engage with the assessment requirements and with the subject matter.Fail0-19 % The work is extremely poorly structured and presented.  It demonstrates no real knowledge or understanding of key concepts and principles.  Much material is irrelevant.  No effective use of supporting material.  No reference to practice where appropriate.  Not a genuine attempt to engage with the assessment requirements and/or subject matter.Fail