1.What is the purposes of an “Internal Factor Evaluation (IFE) Matrix”?

2.What is L’oreal makeup organization’s one internal strength and one weakness.

3.What is the purpose of a financial ratio analysis? Define a financial ratio for each of the following (Using one of the financial websites, obtain information on the financial ratios you identified above for the organization you chose) L’oreal Makeup

  • Liquidity Ratios
  • Leverage Ratios
  • Activity Ratios
  • Profitability Ratios
  • Growth Ratio

4.Which do you think is/are most important to a company in making financial strategic decisions? Why?