Homework help

MKTG 753

Chapter 5

Homework

Due: Monday, October 4, beginning of class

  • Please submit your homework via CANVAS but have it available for you to view during class.
  • I will call on 3 to 4 people at the beginning of class to provide their answers, and we will discuss as a class.

Questions:

  1. What is the difference between classical conditioning and operant conditioning?  Give an example of your own demonstrating how each can be used in marketing to aid learning?
  • What are the three different ways in which forgetting occurs?  List, define, and give an example of your own for each.
  • What are three different ways in which memory distortion occurs?  List, define, and give an example of your own for each.