In this project, your objective is to develop a brief marketing plan for Google Buddy which is a (fictional) high-quality (voice activated) virtual assistant to help children with anything from homework to everyday tasks. It is a technological device (not an application) which will provide virtual assistance to children. It is simply a kids-friendly version of Google Home. The main purpose of Google to create this product is to assist children in their education and help children to learn and grow. You will work on this project as if it will be launched by Google at the end of 2020. All the details, including product specifications are up to your creativity.
Your Final Exam Project should include (1) a brief company description, (2) SWOT Analysis (3) target market, (4) objectives, and (5) marketing program. Please avoid using broad statements and the term “etc.”. Explain your program’s details as much as possible.
The project is an INDIVIDUAL PROJECT so you must work on it on your own. You can use Business Source Premier (for MarketLine reports), Hoover’s Academic, IBISWorld and any other databases or books to develop your plan, but please DO NOT FORGET TO CITE THEM in your paper.
Total Points possible: 15
Paper Format: 12pt,Times New Roman, double space, maximum 6 pages.
Submission link: Blackboard Assignments tab Final Exam Project
Google Buddy Marketing Plan
The following SWOT analysis captures the key strengths and weaknesses within the company and describes opportunities and threats that Google faces.
Google Buddy’s marketing mix is comprised of the following approaches to Price, Place, Product and Promotion.
Marketing Plan Summary