College of Administrative and Financial Sciences

ECOM101 – E-commerce

Assignment 3

E-commerce Project



End of week 13, Thursday 15th of April 2021 15 Marks


In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security … etc.

You will need to analyze the business and provide suggestions to improve the current business situation.

Current e-commerce businesses: (choose one)


The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

  1. Know the business 3.5 marks
  2. What is the business? (your choice)
  3. What is the idea? (the visioning process)
  4. Introduce the e-commerce business you have chosen.
    1. Provide an overview of the business idea
  5. Product and type of services.
    1. What are the different types of products? Explain
    1. What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
  6. Business statement.
  7. Business vision.
  8. Business objective.
  9. Where is the money?
    1. What is the company’s business model?
    1. What is the revenue model? Give a general idea of how the business generates revenues
  10. Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
  11. Characterize the marketplace.
    1. Size, growth, demographics, structure, competition
    1. Research the market and give an idea about each point
  12. Describe the content of the business website
  13. Conduct a SWOT analysis for the business (Explain each point)
    1. At least three points for each
  14. Develop an e-commerce presence map.
    1. (For example: website, email … etc.)
    1. What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)
  • Explain the design of the system 1.5 marks
  • Explain in detail the design of the system (business objectives, system functionality, information provided)
Business ObjectiveSystem FunctionalityInformation provided
Ex: Display goodsDigital CatalogDynamic text and graphics catalog
  • What can be improved or added into the system design?
  • Explain the current business e-commerce features 1 mark
  • What are the current website features?
  • What types of these features can be annoying to customers? Provide pictures.
  • What can you do to improve the current features on the website?
  • Explain the business e-commerce process 1 marks
  • Explain in detail all the steps from the time user enters the website until the final user buys a product.
  • What can be improved in the process?
  • Site Design 1.5 marks
  • Evaluate the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor.
    • What can be improved in the site design to be one of the most successful e-commerce websites?
  • Business software 1 marks

The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.

  • Explain the different types of software used on the website to perform the current functionalities.
  • What can be done to improve the software?
  • Payment and Security 1.5 marks
  • What are the methods of payment available in the online store?
    • What other methods can be added? Explain why?
  • What are the technologies used on the website to secure the online transactions?
    • What other technologies can be added? Explain why?
  • What is the current privacy policy of the online store? Outline how the information is collected and used?
    • What can be added to the privacy policy? Explain why?
  • Categorize marketing and advertising strategy and method. 1 mark
  • Explain the current online, offline, and social media marketing strategies of the e-commerce business?
  • What can be done to improve the marketing aspects of the business?
  • Know your competitors. 2 marks
  • Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation.
  • What can be done by learning from your competitor’s experience?
  1. Conclude your report. 1 mark

Summarize the above points and include your recommendation to improve the e-commerce business.

Guidelines for the assignment:

  • Use font Times New Roman, 12 font size
  • Use 1.5 line spacing with adjust to all paragraphs (alignment).
  • Use the footer function to insert page number.
  • Ensure that you follow the APA style in your project and references.
  • The minimum number of required references is 5 references using APA style.
  • Your whole project report length should be between 2200 to 2800 words.
  • You must check the spelling and grammar mistakes before submitting the assignment.
  • Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. 



ature Visions is an authorized entity that is based in Saudi Arabia. the website is Official and has a commercial record from the ministry of Commerce. Nature Visions are specialized in providing high quality of natural products. all products that they provide are examined in Saudi and it matches the international standards laboratories results. They make sure that the products they provide has no chemicals or any harmful ingredients. Moreover, they themselves supervise the import, and examination of the products and materials that they import from around the world. They provide varieties of natural organic products for skin, hair, babies products as well and so many others. 

customers can choose their desired products form the website and place the order online. they provide free shipping inside Saudi Arabia for orders 300 SR or above. And they also ship outside Saudi Arabia. they also have a variety of payment methods in easy simple steps. customers can purchase directly from the online store or they can find the products of Nature Vision in other stores like Noon, Nice one, and Body Plus.

NV Business Model:

Nature Visions uses Business-to-Customer business in their retail business model. B2C is where a business sells products and goods to individuals as they are conducted online and doesn’t have an actual physical store. In another hand, the online website uses sales revenue model to earn money. As it is the most common model where the business sells products and goods over the internet to obtain a large audience. This way also brings the customers satisfaction as they will save time to receive the products instead of actually going to the store to have them.

 Nature Visions has the competitive advantage of selling their products in good prices and this grows their marketplace therefore earn more money.

Target Audience:

 The target audience is mainly in Saudi Arabia and other gulf country and it is intended for females mainly as they produce a lot of organic beauty products as well as babies’ products that are clean and healthy.

Marketplace Characteristics: The marketplace is very important in any business as it helps to provide an idea about revenues and sales for the firm. For Nature Visions, the size of the marketplace is medium, and it is fast growing. The demographics include adult women and their babies. the competition is high as a lot new similar businesses are opened and expected to come on the way. After researching the market for Nature Visions, there are some ideas that can be added to tie business. The demographics could be enhanced by adding men products as well and that will help increasing the size of the market.

Nature Visions’ Website Content:

Nature Visions’ website has very attractive pink and purple colors and it is also easy to access and navigate. the text size is very clear and it has a variety of pictures that makes it easy for the customer to view. The website has multiple sections organized according to what you are searching for, this feature makes it easier for the customers to search for their needs. Moreover, you can view all the products in one page if they desire.

SWOT analysis for Nature Visions:

Multiple choices of products  Not providing the product in a timely manner after being sold outProviding both Arabic and English language for the websiteHacking the website could cause the customers to lose trust.
All products are nature friendlyHigh prices for some people because it’s all organic products.Provide men products to increase market size.Threats of new competitions
Shipping fast inside Saudi Arabia    The website is using Arabic language only.To launch an application for Nature Visions in English and in Arabic.Products being out of stock for too long could make customers not want to order again.
 No cash on delivery method  

Develop an e-commerce presence map:

Among the things the company uses is its website and digital marketing, as well as an email, which is great for nature visions.


Explain the design of the system:

Business ObjectiveSystem FunctionalityInformation provided
Ex: Display goodsDigital CatalogDynamic text and graphics catalog
Shopping cartCategoriesShow product with details
Customer opinionsProducts picturesThe option to see comments
The way the products are displayedSocial media iconEnter e-mail to receive advertisements and offers
Product categoriesWriting a comment 


You can improve or add to the system design: Knowing the visitor’s journey on the site to ensure that the site is good and works effectively. This helps to know what the faults are and helps in drawing the strategy of the site owner and placing ads accurately so that it does not become annoying to the readers and visitors of the site.

Explain the current business e-commerce features:

The current website features: Ease of navigation on the site, simplicity of the site, many payment options, easy shipping service inside and outside the kingdom, and there is also a direct contact with customer service.

types of these features can be annoying to customers:

The annoying things to customers are the high price because the product is of high quality, but the price becomes higher when I buy more than one product, so it is preferable to make groups until the price decreases, and also when the quantity of the product runs out, the company delays in providing the product in a record time, in addition to not knowing a certain time for the availability of the finished products. and When offers are made, there is pressure on shipping, delayed shipments for customers.


Explain the business e-commerce process:

Do you want to shop from nature visions store, in order to know the steps for shopping in this store, you must follow these following steps: First step, enter the Google search engine and type the name of the site as it is here ( The second step shows us the page, press and then press the list On the top right of the page, the menu appears for us, the third step we click on New User, and after that the registration page appears. The fourth step, enter the mobile number and enter the password, then choose the icon appropriate to the gender, press the new registration button, the fifth step, the confirmation code will arrive on the mobile phone. Enter the confirmation code in the space provided after clicking on the confirmation button, and the registration will be completed on the site. Step Six Then you browse the products or search through the search feature for the product you want, Step Seven Click the Add to Cart button. The product you want will be added. Step Eight After you have finished adding the products you want, click on the shopping cart button at the top of the page. All products you have selected will be reviewed and you can increase, decrease or delete the product number. Step nine: After I click on the button to complete the purchase, the shipping process appears, through which the shipping address is clarified or a new address is added, after that click on complete the purchase process. Step Ten Then the payment page appears Click on the “Payment” button at the bottom of the page. The site contains more than one payment process, payment with a mada card, payment on receipt, or by using bank transfer or credit card. Choose the method that suits you best after transferring the amount. Step Eleven You are logged in to the site at the top of the page in the main menu. Click on the Wire Transfer Support option, then enter the order code and the mobile phone number. Click the Send button and with that, the shipment is waiting for it to arrive. This completes the purchase step on the nature visions website.

We must improve some of these steps on the site:

First, setting an option that identifies your location in order to locate the closest neighborhood to a location for me to receive the shipment from the nearest shipping company, such as Aramex or SMSA and other shipping partners, and it is one of the most important things that makes it easier for the customer in many things, this makes things improve better.

– Secondly, the recorded data must be important, for example on the site there was the type of question unimportant. It was a matter of determining the gender, which leads to boredom for many clients. We must be comprehensive information so that it achieves the purpose for us, is minimal, and also facilitates steps and achieves its goal.

– Third, the customer knows the time of arrival of this shipment so that the time, date and day for the arrival of this shipment are determined, which leads to improvement and development of this process and progress to the better.

-Fourthly, several payment methods must be put in place in order to make it easier for the customer to have the time and effort so that he chooses the appropriate method for him. Some prefer to pay on delivery to avoid security risks. When we offer several methods, the customer tests the most suitable for him and becomes more willing to shop for them. These modifications are for the sake of developing and improving the site, and for the best that the site speaks between every period and time so that it is continuous and to make sure that all the updates are working properly and appropriately.


Site Desig:

After focusing NV website features, they are clarifying them, and all the information of product are given. Also, they taken care of site 24/7 with the online presence and this help to increase the number of orders they receive at the same time the customer always much more comfortable to have all time service. The movement on the website vary easy they have category of the product with detail of each. Pictures of product clear and simple with high resolution on the website this help to attract the customer more. Various payment methods and overcome geographical limitations make world is your playground. When it comes to observing the business e-commerce than it is a very simple process, and the customer visits the website through mobile.

There are some of the important improvements that are much require to be taken includes:


Business software:

 Explain the different types of software used on the website to perform the current functionalities: There are many of these types, including the ability to respond when entering the site, logging in, and saving it simply. When entering back into the site, you can automatically provide this information and address. The customer will not rewrite the data again. It’s so amazing. In addition to the product database, the product details must be of high quality and also the product must be evaluated for availability, it is an important matter and also in addition to modifying the advertisement, it is also very important

can be done to improve the software:

This site should be improved and made available in a number of languages. This is very important for a number of reasons, one of which is to achieve a higher sales rate. Also, the program must be better developed so that it is continuous, and this development has a benefit for customers when using the site, and we must make sure of the smallest details and make sure that it works well so that this change is For the better so that it is easy for the customer to reach his goal well.


Payment and Security:

The payment methods in local includes Mada, Visa, Apple pay and STC pay. For global include Visa, Apple pay and STC pay.

Paypal methods can be added to pay, it’s secure and global “It lets you pay for your favorite things at millions of online stores in the U.S. and across 203 global markets—all without the hassle of converting currency. So it’s just as easy to know how much you’re spending as it is to spend it.”

The website uses the secure transaction such as (payment information, personal information) through keeping in a secure database that help to ensure that the online transaction will be secured.


Categorize marketing and advertising strategy and method:

We have several marketing strategies, including internet marketing, that digital marketing may work on. Either shopping online through modern technology. As for external marketing, it is through personal shopping through advertisements. As for the social media strategy, it is one of the most important social media strategies through which large groups of customers were reached and by adding the programs used for free without charge. Facebook, YouTube, Instagram, and Twitter. These are all the e-commerce marketing strategies that are among the best e-commerce marketing strategies that have been used in the business.

Can these marketing aspects be improved in the business:

In order to improve the marketing aspects of the business, the marketing method must be running correctly and effectively, so that it is of high quality, making sure that it is going correctly and that it is presented in the best way, and this will improve this business. In order to improve marketing there must be a collaborative strategy between digital and outbound marketing.

9 Know your competitors:

10 Conclude your report:


Laudon, K. C. (2018). E-COMMERCE 2018, Global Edition, 4th Edition.

Nature Visions, W. (2019). رؤى الطبيعة. Retrieved April 08, 2021, from

Nature Visions.(10 ,December,2019). خطوات الشراء من متجر رؤى الطبيعة: التسجيل – التسوق – الدفع – تأكيد الحوالة.تم استرجاع (ملف فيديو)