Chapter 9 Discussion

CHAPTER 9 DISCUSSION

READ PDF, POWERPOINTS AND YOU TUBE VIDEO AND DISCUSS QUESTION BELOW

Pick out three brands from a particular industry. Be sure to list them.  How are they positioned? Which is the best in your view? Why is that particular brand the best in your view?  Assess each (of the three) brand’s awareness level and consumer loyalty level.  What is each brand’s personality?  Looking into the future, do you believe any of the 3 will be faced with specific relevance issues?  Elaborate

Berkeley Haas Dean’s Speaker Series – David Aaker: “The Power of Brand Personality”

CHAPTER 9 DISCUSSION

READ PDF, POWERPOINTS AND YOU TUBE VIDEO AND DISCUSS QUESTION BELOW

Pick out three brands from a particular industry. Be sure to list them.  How are they positioned? Which is the best in your view? Why is that particular brand the best in your view?  Assess each (of the three) brand’s awareness level and consumer loyalty level.  What is each brand’s personality?  Looking into the future, do you believe any of the 3 will be faced with specific relevance issues?  Elaborate

Berkeley Haas Dean’s Speaker Series – David Aaker: “The Power of Brand Personality”