This assignment asks you to describe a prototypical person experiencing the problem that interests you. The most common professional tool used to develop these types of descriptions is a **customer persona**. These can vary in format quite a bit (scroll through this article to see some contemporary formats – https://www.justinmind.com/blog/user-persona-templates/ (Links to an external site.)). Most typically they look something like this: ![Nicknames can tell a lot about a user persona’s background – Justinmind](https://assets.justinmind.com/wp- content/uploads/2019/02/nickname-15-user-persona-templates-examples- justinmind.png) You should notice a few things about this example. * Notice the name – it’s a funny, fake name (with a motto!) meant to evoke a “cartoon character” (stereotype) that’s makes it easy to understand and imagine this important character in your startup story. * Notice the demographic characteristics – these can help you (and your allies) find, contact, sell to, and support those who experience your problem. * Notice the goals (jobs-to-be-done) and frustrations described – you can leverage your characterization of your problem to develop these descriptions. * Notice the habits and favorites listed – these provide insights on what your user/customer knows, likes, and does on a recurring basis (frequently), perhaps limited to things broadly related to the problem you are hoping to address. Now it’s your turn. This assignment requires you to develop a characterization of an imaginary character – sometimes called a “customer architype” – who represents the type of person you intend to help (your user/customer). In storytelling terms, this is a description of the “victim” that you (the hero) will rescue from the problem (the villain). Once these characters are in place, the rest of your startup story can unfold! Please follow the instructions below to complete this assignment. _**Grading**_ Your grade for this assignment will be assessed using the rubric below. ## Rubric Starter Step Rubric (20 points) Starter Step Rubric (20 points) Criteria| Ratings| Pts —|—|— This criterion is linked to a Learning OutcomeClarity | | 10 pts Excellent Descriptions are exceptionally specific, vivid, and clear | 9 pts Great | 8 pts Good Descriptions provide adequate clarity but lack detail and richness | 7 pts Fair | 6 pts Average Descriptions are below expectations, often vague or cryptic | 5 pts Slightly Below Average | 4 pts Below Average Descriptions are far below expectations and difficult to understand | 3 pts Poor | 2 pts Very Poor Descriptions are unclear, confusing, and inadequate | 1 pts Unsatisfactory —|—|—|—|—|—|—|—|—|— 10 pts This criterion is linked to a Learning OutcomeThoroughness | | 10 pts Excellent Descriptions are complete and very thorough and thoughtful | 9 pts Great | 8 pts Good Descriptions are complete and somewhat thorough and thoughtful | 7 pts Fair | 6 pts Average Descriptions are complete but seldom thorough and thoughtful | 5 pts Slightly Below Average | 4 pts Below Average Descriptions are partially incomplete | 3 pts Poor | 2 pts Very Poor Descriptions are mostly incomplete | 1 pts Unsatisfactory —|—|—|—|—|—|—|—|—|— 10 pts Total Points: 20 PreviousNext
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