SEU Strategic Management Whole Foods Functional Areas & Growth Strategy Discussion

**Instructions – PLEASE READ THEM CAREFULLY** * The Assignment must be submitted on Blackboard ( **WORD format only** ) via allocated folder. * Assignments submitted through email will not be accepted. * Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. * Students must mention question number clearly in their answer. * _Late submission_ will NOT be accepted. * Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. * All answered must be typed using **Times New Roman (size 12, double-spaced)** font. No pictures containing text will be accepted and will be considered plagiarism). * Submissions _without this cover page_ will NOT be accepted. **Assignment No: 2:** ** _Case study_** **__** * **Submission Date by students:** **End of** **Week- 11 th** * **Weight:** **5 Marks** * **Place of Submission:** Students Grade Centre * **Learning Outcomes** : * ******Identify appropriate strategies for different situations (Lo 3.1).** **** * **** **Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)** **** * **** **Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)** **** __ __ **** **Read carefully the** ** _Mini case N. 33 from your textbook_** **(** entitled: ****_Whole Foods Market (2010): How to grow in an increasingly competitive market_?) **and answer the following questions:** **__** __ * ****Explain the contribution of the different functional areas to the overall well-being of Whole foods. ( _1Mark)_ * ****Describe the growth strategy used by Whole Foods. Is it successful? Justify. ( _1.5Mark)_ * ****Explain the issues related to strategic competitive advantage of the company. ( _1.5Mark)_ * ****Suggest some alternatives (at least 3) to Whole Foods in order to reinforce its competitive advantage. ( _1Mark)_ __ **Note:** * _Copy/paste the phrases from the text is not acceptable. You MUST use your own expressions._ * _Using the terminology developed in the course of **Strategic Management** will be highly valued._

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