San Diego State University Non-Profit Website Design Essay

#### **NPO Press (News) Conference** You will be holding a news (press) conference announcing your NPO’s campaign. This assignment involves two parts: 1. A written submission 2. A 2- to 3-minute video of your initial presentation for the press conference- Slides is fine For your written submission, answer the following questions: 1. Where will the press conference be held? (It should involve minimum travel time.) 2. When will the conference be held (date and time)? 3. Which media outlets will you invite to the press conference? Be specific in your list, for example: newspapers– _The Chicago Tribune_ and _The Sun-Times_ _;_ radio stations—WIDN and WBBM; or television stations—WBBM-TV, WMAO-TB, WLS-TV, and WTTW (PBS). 4. Describe what will be in your **media kit** that you hand out to the various news outlets attending the press conference. 5. Put together a brief outline of what you will be saying in your 2-3 minute presentation. 6. Think about two questions that those in attendance might ask at the end of the conference. Write out the questions and your answers. For your video presentation: 1. Briefly introduce yourself. 2. Give a brief history of the NPO. 3. Announce the campaign. Note: For full credit, your presentation must not be shorter than two minutes and not longer than three minutes in length. Review the reference concepts taken from the assigned textbook reading and relevant research. Review the grading rubric to see how you will be graded for this assignment. Your paper should be 2-3 pages in length and conform to the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.

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