Rutgers New Brunswick University Display Visual Information Dashboard Project

You will create a dashboard to display visual information to make quick assessments about a given dataset. Your employer, a bank tasks you with creating a dashboard to determine demographics, geographics, and other information pertaining to their customers. These visualizations will help get a quick sense of who their customers are to assist marketing strategies. **_Tell a story of who your customers are_** using what you have learned so far about design, charts, typography, Tableau etc. The dashboard must contain four visualizations. The **_four_** you pick are up to you, but you **_cannot have duplicates_**. Meaning, you cannot have two bar charts, but you can have one bar chart and one stacked bar chart. The type of information you choose to use from the dataset is completely up to you. Just make sure it adheres to the principles we have covered (e.g. pie charts should be a percentage and add to 100%, bar charts should have one categorical variable on the x-axis and the numerical counts on the y-axis). Labels should be properly identified. Numbers should be formatted correctly, and it should be obvious to the viewer what the values mean. Refer to the week 5 lecture on chart fundamentals for a refresher. Your final deliverable is **4 sheets** and **1 dashboard** in **.twbx** file format. —————————————————————————————————– Please refer to the information below and get started! 10 interactive map and data visualization examples: https://www.tableau.com/learn/articles/interactive-map-and-data-visualization- examples 7 tips and tricks from the dashboard experts: https://www.tableau.com/about/blog/2017/10/7-tips-and-tricks-dashboard- experts-76821 Tableau how-to videos: https://public.tableau.com/en- us/s/resources?video=pJQ1ZeJaGvc How to create a story in Tableau: https://help.tableau.com/current/pro/desktop/en-us/story_create.htm —————————————————————————————————– Important! This assignment utilizes the Objective/Subjective reasoning rubric. **OBJECTIVE** — **Completed assignment per requirements** | All portions of the assignment, including presentations, data preparation, and visualizations were attempted and submitted. This is a pass / fail component.All or no points are awarded. **Data is appropriate and sufficient for the analysis** | The data set chosen or used by is appropriate, correct, and sufficient to support the thesis of the analysis. | **Headers, directions, citations, and visual cues are given as guides** | Clear direction is provided. Visual cues, tooltips, and citations are consistently and correctly employed to inform and guide. | **Basic visualization rules and best practices are consistently applied and demonstrated** | Chart types are suitable and best options for the analysis.All axes and text are treated appropriately. The application of color is correct and clearly conveys meaning. | **The visualization allows the user to conduct the intended analysis** | The visualization facilitates quick cognition and leading to a fact-based conclusion or assertion. | **SUBJECTIVE** **Viz is clean, clear, concise, captivating** | The visualization is clear, clean, concise, and captivating. | **Attractiveness and attention to design and details of craft** | Fonts choices are conscious and consistent, proper grammar and spelling is used, and choice of position, size, and emphasis integrate elements into a visually appealing and engaging whole. | **The visualization is usable and actionable** | The visualization is targeted to the audience, the story is evident, and the conclusion or action required is clearly apparent.No additional interpretation is needed. | **Quality, integrity, and impact of the findings and analysis** | The analysis shows a level of quality, integrity, and competency that makes the viz impactful, generating a high level of trust. | **Overall effectiveness of communication and presentation** | The visualization (or presentation) is delivered in a convincing way that demonstrates confidence, competency, and thoroughness. | **Submit a .twbx file.**

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