**Task 1 — 300-350 words** 1. Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)? ** ** 2. Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product? **Task 2—- **300-350 words**** **Activity:** Find four different products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product and the reasons behind your choices.
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