Instructions： 1. Read the assigned article 2. On one page, respond to these questions: MAIN IDEA: What’s the main idea? (Not a summary, but your main takeaway from the article) INSIGHTS: I want you to engage with the ideas, the concepts, not critique the articles/videos, per se. Look for what’s of value, for that which could be useful, in some way. However, don’t hold back where you disagree. Back up assertions with substance. APPLICATION: a. How would you apply the framework in your personal life and career? b. How would the framework be useful in Global Marketing decisions, strategy, and communication? (pick one or more for application) 3. Bring in your personal experience or learning from this course, as relevant. Deliverable Format： 11pt. Arial, single space, double space between sections and paragraphs, 1” margins, subheads all caps 1 page approximately Please finish it on time and no plagiarism!
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