DVU Sales Management Sales Analysis & Key Performance Indicators Discussion

I’m working on a management question and need an explanation to help me learn. Q1. Share your thoughts on why it is important (or purpose) to conduct both sales analysis and cost analysis. Give THREE examples of measures available (e.g., hierarchical sales analysis, effectiveness index, percentage of sales method, etc) to conduct sales and cost analyses and explain each of your example. Q2. Post your opinions on the importance of conducting (1) profitability analysis and (2) productivity analysis for Sales Organization. How would you use information available from Contribution approach, Activity based costing and ROAM for decision making, if you are a sales manager. (hint: Explain what are measured in Contribution approach, Activity based costing and ROAM and how it can best used for decision making).

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