Need to completely rewrite a topic with different structure using different company name which is Chester. Use this text as an example: Executive Summary Through the Capsim business simulation, we had an opportunity to understand business principles under the competitive environment. Each group manages a company that they must keep on a clear strategic path, build a product portfolio, manage costs, analyze the market, develop forecasts and make decisions in R&D, Marketing, Production, HR, Finance, and TQM. Erie engaged in the sensor industry, operating in six divisions and provided several products. The company has five market segments and four major competitors. Erie’s business strategy focused on low cost and differentiation. The company effectively manages R&D, Marketing, Finance, and Production. The mission of Erie is to provide our customers with sensors that exceed their expectation of quality, performance, value and reliability. Erie tried to adopt Niche Cost Leader Strategy, concentrating on the Traditional and Low End segments. We will gain a competitive advantage by keeping R&D costs, production costs, and raw material costs to a minimum, enabling us to compete on the basis of price. Our Cost Leader concentration will allow us to gain a competitive advantage based upon low prices. Our products will keep a pace with the market, offering improved size and performance. We will price below average. We will increase automation levels to improve our margins and to make it acceptable to run a second shift.
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