Coca Cola Company Positioning Discussion

## Instructions Write a post for the Discussion on this topic, addressing the questions below. Unless otherwise specified, each part should be 1–2 paragraphs or several bullet points in length. ## Part 1: Competitive Advantages List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways. ## Part 2: Market Niche and Positioning Strategy Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach? ## Part 3: Positioning Statement Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]

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